The Double Alpha Household
Two entrepreneurs. One marriage. What could go wrong?
There’s a phrase people use in business circles: the “double alpha problem.”
Two strong leaders. Two people used to driving – and used to being right.
Now put them in a marriage.
That’s our house.
Manuela runs Kadeya. I run Pie. We both raise money. We both carry the weight of teams and payroll and strategy. We both wake up at 3 a.m. with ideas — or worries — we can’t turn off.
Entrepreneurship doesn’t neatly stay at the office. It follows you home. There are nights when one of us is riding momentum and the other is managing through a setback.
The risk in a “double alpha” marriage isn’t ego. It’s exhaustion.
I’ll say this plainly: what Manuela is building at Kadeya is hard.
Hardware is hard. Changing how people consume beverages — and eliminating single-use plastic at scale — is hard.
It requires go-against-the grain courage, relentless tenacity, and audacious vision.
She has all three. And so does her team.
If you believe that sustainability requires infrastructure, not lip service — if you believe that hardware founders willing to do the hard, unglamorous work deserve backing — you should take a serious look at Kadeya.
Not because she’s my wife.
Because she’s building something that – if capitalized – could change the world.
And because in a double alpha household, the strongest move is betting on each other.
I am. After Manuela, I’m Kadeya’s second biggest investor.
More importantly, I am her biggest fan.
She has raised $1.4M of a $1.6M round. $200k to go.
https://wefunder.com/kadeya



Thank you for the thoughtful reminder :)