The Double Alpha Household

Two entrepreneurs. One marriage. What could go wrong?

us in a hallway once

There’s a phrase people use in business circles: the “double alpha problem.”

Two strong leaders. Two people used to driving – and used to being right.

Now put them in a marriage.

That’s our house.

Manuela runs Kadeya. I run Pie. We both raise money. We both carry the weight of teams and payroll and strategy. We both wake up at 3 a.m. with ideas — or worries — we can’t turn off.

Entrepreneurship doesn’t neatly stay at the office. It follows you home. There are nights when one of us is riding momentum and the other is managing through a setback.

The risk in a “double alpha” marriage isn’t ego. It’s exhaustion.

I’ll say this plainly: what Manuela is building at Kadeya is hard.

Hardware is hard. Changing how people consume beverages — and eliminating single-use plastic at scale — is hard.

It requires go-against-the grain courage, relentless tenacity, and audacious vision.

She has all three. And so does her team.

If you believe that sustainability requires infrastructure, not lip service — if you believe that hardware founders willing to do the hard, unglamorous work deserve backing — you should take a serious look at Kadeya.

Not because she’s my wife.

Because she’s building something that – if capitalized – could change the world.

And because in a double alpha household, the strongest move is betting on each other.

I am. After Manuela, I’m Kadeya’s second biggest investor.

More importantly, I am her biggest fan.

She has raised $1.4M of a $1.6M round. $200k to go.

https://wefunder.com/kadeya